MUMBAI: Jet Airways, India's premier international airline, has emerged as the first Indian airline to add over three lakh fans on Facebook, arguably the largest and most influential social networking website in the world. The airline achieved this prestigious milestone within less than two years of the launch of Jet Airways Facebook community on January 19, 2010, at It is aimed at providing guests with real-time news updates about flight schedules, new customer programs, route additions, services and special offers etc., besides providing them with an online forum to discuss their experiences.
Jet Airways celebrated this unique milestone with the initiation of a week-long contest named - "Power of 300,000 fans". This contest was aimed at garnering ideas from guests and fans on how they could improve the environment to make this world a better place to live in. As part of the contest, Jet Airways fans responded with some simple and effective tips. These initiatives are part of the airline's strategy to actively reach out to a larger cross section of guests and engage with them on a real time basis through these social media platforms.
Commenting on achieving the unique milestone on Facebook Sudheer Raghavan, Chief Commercial Officer, Jet Airways said, "Jet Airways has been a pioneer in the Indian aviation sector in terms of recognizing and harnessing the power of social media networks to better understand, communicate with and delight our stakeholders. Reaching the 300,000 fans milestone stands testimony to the success of our company's initiatives in actively reaching out to and engaging with a large cross-section of our guests. Facebook, LinkedIn and foursquare have revolutionized the social media space and this is evident from the rapidly growing member communities that Jet Airways has on all these social media platforms. We actively focus to gather valuable feedback from guests on their experience with Jet Airways and strive to address any concerns raised by them. Going forward, we will continue to engage more of our members and will expand our presence through other tools in the social media space."
In a similar initiative to enhance its social media presence, Jet Airways also created a Company page on the extremely popular LinkedIn, the world's largest professional network with more than 90 million members. Similarly, Jet Airways became the first Indian operator, to have a presence on foursquare, a location-based mobile social networking application. Guests may create an account on foursquare and follow Jet Airways by visiting .
For further details on Jet Airways' social media initiatives, guests may log on to the airline's website at. Alternatively, guests may visit m.jetairways.com from their mobile phones.
Source: 4-trader.com
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