Jet Airways, India’s premiere International airline, today announced that it has adopted the incredibly latest in Quick Response (QR) cellular code technology to disseminate far more info about its products and solutions and services to its guests.
This initiative creates Jet Airways the first airline in India to utilize barcode technology to disseminate genuine time info on its products and solutions and services to its customers.
India’s premier airline has started using QR codes on its web site jetairways.com, Facebook articles or blog posts and from February, JetWings – its in-flight magazine will allow guests access to far more info on the offers and promotions displayed on numerous advertisements inside the magazine. During the second phase, Jet Airways plans to include the quick response barcodes on their eTickets as well.
Jet Airways has collaborated with 3GVision, which will supply the airline with access to its QR code campaign management system, enabling real-time reporting, just like approximate response location, time and media type.
QR codes can also be read using 3GVision’s i-nigma reader and guests can download the reader on their smartphones in two effortless ways:
* Over a cellular world wide web – Visit “i-nigma.mobi” on the cellular phone to download i-nigma reader.
* By visiting the phone’s software program store on the web and search for “i-nigma”.
Once scanned, by pointing the individual’s handset for the barcode, the technology will automatically direct the guest for the cellular world wide web site, generating it effortless to navigate from your airline’s editorial content and promotional offers and services.
Mr. Sudheer Raghavan, CCO, Jet Airways, mentioned “The quick response barcode is a different buyer centric innovation by India’s premier international airline for ones benefit of its guests. Quick Response Barcodes supply an highly effective and responsive platform to facilitate a high level of engagement with our guests. Especially, because this technology harnesses the power of virtual information, giving guests on the move, all of the info they need, on their handsets. Placing the barcodes in our magazine serves to additional the editorial conversation with our travelers through value-add info and services.”
Source: TTKN
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